What Is 3D Exterior Rendering Used For

Everything in the real world can be visualized. The more intriguing the concept, the more time and resources are invested in bringing such projects to life. This is especially true for exterior visualization, where marketing materials are often created for various purposes.

  • In 2022, the 3D rendering market was estimated at $3 billion, with 36% dedicated to visualization and scene simulation. Digitizing objects was mostly used for commercial projects, but there were exceptions.

The GENENSE experts prepared a piece discussing:

  • The purposes of visualization.
  • How 3D rendering fulfills the needs in the real estate niche.
  • Why it’s important to entrust such projects to specialists.

You’ll also find several examples of work executed by professionals. These examples will best showcase the advantages of visualization, particularly in showcasing the exteriors of buildings.

3D EXTERIOR VISUALIZATION, rendering if house and environment

Advantages of 3D Exterior Home Design: Realism in Visualization

If you’re into the real estate market, you’ve probably seen photographs of properties or their 3D visualizations. The latter offers several benefits, such as:

  • Showcasing objects from various angles.
  • The ability to customize certain features of the house, like color and materials.
  • Focusing on the priority aspects of the property.
  • Bringing creative concepts to life or testing ideas.

You may find more examples of exterior visualization here.


Let’s dive deeper into some of these advantages:

Exterior Rendering: Customization for Presentations

When you have your own architectural project or renovation plan, you need to visualize it to confirm the concept.

  • 3D modeling with rendering is ideal for these purposes. Texture mapping allows you to experiment with different materials and colors for the building’s walls, roof, and overall facade.

You can use the resulting visualization for personal or commercial purposes, such as presentations to potential investors and clients interested in construction or renovation projects.


3D Exterior Design: Detail Above All

For commercial projects or visualizing properties for sale, it’s crucial to highlight specific elements.

  • This could include creative design choices for the facade or technical details, especially for older properties.

The level of detail depends on texture maps, topology, rendering settings, and the client’s vision for the project. This also influences the cost of the work.


Exterior 3D Model: Minimizing Risks

3D visualization serves not only for aesthetics but also to calculate the technical aspects of a project and its components.

  • In architecture, it’s essential to consider the decoration and construction characteristics like wall thickness, partition placement, flooring, and materials.

Through 3D visualization, using specialized software, you can accurately represent the construction’s features, helping to identify potential risks during construction or the building’s future use.


Exterior 3D Visualization: Concept Validation

If you’re planning a development but are uncertain about its design, 3D visualization can help evaluate various decor options and choose the best one for investors or clients.

  • The project’s target audience can perceive even the most brilliant ideas or concepts differently. That’s why it’s crucial to present multiple implementation options for the visual style of the property.

With the help of 3D visualization, you can create several design concepts and empower clients to make their own choices through a control panel.


3D Architectural Exterior Rendering: Styling Objects

Everything in the rendering scene can be customized to match different styles, color palettes, and positions according to the client’s preferences.

  • Each object, its placement, or style can be personalized as desired. You can create a composition that highlights the property’s strengths.

You can add external objects or people to «breathe life» into the visualization, catering to various usage scenarios for this type of graphics.

3D Exterior House Design: Use Cases in Different Niches

Depending on your needs, rendering can be adapted to specific usage scenarios, including:

  • Visualizing architectural projects.
  • Creating graphic representations of future buildings (with technical specifications).
  • Digitizing properties for sale or rent.
  • Preparing presentation materials for investors.
  • Crafting scenes for portfolio and more.


These visualizations can be applied to both commercial and non-monetized personal projects.

External Renders for Real Estate: Sales and Investment

Regular photographs can’t provide a complete understanding of a property, no matter how high-quality they are. In contrast, 3D visualization directs potential clients’ attention to the details you want to show

  • Investors or property buyers need to grasp what they’re getting. Rendering the building’s facade allows them to scrutinize it in detail.

This empowers them to make informed decisions and feel more confident investing in real estate.


Exterior Building Rendering: A Fresh Perspective on the Future Property

For architects and builders, it’s crucial to consider all possible variations and associated risks well in advance.

  • 3D visualization depicts the property’s design and aesthetics and considers its unique features, such as materials and technical specifications.

Consequently, project stakeholders can assess multiple options for future building and select the best one. These visualizations can also present concepts to investors or enrich one’s portfolio.


Exterior Architectural Rendering: Presenting Real Estate for Attractive Showcases

Both realtors and property owners seeking to rent or sell a building must present it effectively to their target audience.

  • Rendering the facade allows for high-quality visualization and presenting the offer in a favorable light. If necessary, it can also emphasize the property’s strengths or weaknesses.

Such visualizations find use in publications on relevant platforms, mobile apps, or other resources.

Exterior Rendering Cost: Available to All

Whether you’re an architect, project manager, realtor, or an average client, 3D exterior visualization is within your reach.

The typical project cost ranges from $400 to $3000, depending on various factors:

  • Scope of work.
  • Availability of your 3D model.
  • Level of detail and image resolution.
  • Scene complexity and object density.
  • Number of rendering angles.

You don’t need to order the most extensive package to receive high-quality images. Feel free to use personalized pricing that fits your budget.


External Rendering Services: Your Opportunity to Save

If you’re looking to swiftly and professionally visualize a real estate property or bring a concept to life, leave this task to GENENSE.

We’ll handle your project comprehensively, ensuring maximum detail in the facade, scene composition, and the right stylistic approach. We can create custom 3D models or use existing ones, whether provided by you or other contractors.

As a result, you’ll receive high-quality images that can be showcased on specialized websites, added to your portfolio, or presented to investors. Whatever the scenario, you’ll be delighted with the quality of our visualizations!

Do not hesitate to contact the company manager to discuss the project or learn more about 3D Exterior Rendering here.



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