3D Rendering for Interior Design

Fun fact: according to GM Insights, the 3D rendering industry will reach more than $3 billion in 2022, 35% of which is visualization. Experts predict that the CAGR will remain at 20% until 2032. It highlights the high demand for this kind of service in various business niches.

The main feature of 3D graphics is its versatility:

  • Creation of both low poly or high poly models.
  • Integration of objects into photos or videos.
  • Animation of characters and objects.
  • Decent detailing of scenes.
  • Visualization of compositions.

At the same time, there are no such industry restrictions, i.e., 3D rendering can be used for entertainment and commercial purposes. For example, real estate rendering includes visualization, experiments with composition, furniture demonstration, and introducing materials into advertising campaigns.

GENENSE specialists have prepared this article, which will help you learn a little more about the industry. For example, its role in sales or the promotion of goods, real estate objects, their demonstration from entirely different angles, and the use of visualizations for your own needs.


3D Interior Render: Capabilities and Advantages

Three-dimensional graphics are now used everywhere:

  • games (PC, consoles, mobile devices)
  • movies, series, cartoons
  • software
  • blogger content
  • marketing

The latter plays a critical role in promoting real estate. In the previous material, we talked about visualization of the exterior and its importance for different user categories. Today we will focus on the interior decoration of buildings and the possibilities that interior rendering opens up for various businesses.


Beautiful Visuals with 3D Rendering Interior Design

If you are engaged in selling real estate (residential or industrial buildings; for rental or sale), you must effectively present the product to potential customers.

It is crucial to pay special attention to interior decoration. This can be done in several ways:

  • Making photos of the interior.
  • Organizing excursions to the place.
  • Observing 3D interior design online.

The last option is the most effective, as it requires a minimum of time and budget. Firstly, the client does not need to move anywhere. Secondly, 3D visualization may be adapted to demonstrate the object in a favorable light.

Bold Experiments with 3D Interior Design

If your job involves renovating customers’ houses or you want to update the design of your own home, 3D rendering of the interior is an ideal solution to plan your work.

  • With this service, you can check the design concept and experiment with the composition, furniture styles, materials, and colors.

Considering the cost of interior work, preliminary visualization will allow you to save money, minimize risks, and pre-estimate the future outcome of the project.


Architectural Planning with 3D Room Rendering

With modern 3D rendering software for interior design, you can prepare for work in advance by creating several options for design models.

  • It allows you to design premises and prepare press releases for potential developers, investors, or even real estate buyers. In combination with visualization of the object’s exterior, you receive an accurate demonstration of the potential result.

Toolkits for 3D visualizations (e.g., ArchiCAD) help with design presentation, considering the technical characteristics of the object. For instance, wall thickness, materials, ergonomics (places for furniture and sockets), etc.

Marketing Component of Render Interior Design

Most importantly, 3D visualization of premises will help you create the most attractive images. They can be used on specific resources or in advertising, contributing to increased demand for real estate and its sales.

  • High-quality textures of objects, correct layout, and detailed topology in combination with adjustable light, shadows, and “volume” of the scene will create a realistic and bright visual.

It pushes the potential client to make a positive decision to purchase the object.

But visualization of interiors is not only for sales. We offer you a brief overview of areas where 3D rendering is also indispensable.


Use Cases of 3D Interior Modeling by Categories of Customers

If 15 years ago real estate visualization was relatively primitive (even professional architectural tools), now it is identical to AAA-level projects.

  • That’s why 3D rendering is now used both for presenting future objects to investors or customers and satisfying your own needs: visualization of your ideas, design experiments, portfolio posting, marketing, etc.

All algorithms for the use of visualizations aim to solve one or another problem of the customer by presenting the object and its interior in a favorable light.


3D Visualization of Interior for Realtors and Agencies

What does a typical client of a real estate agency need? That’s right, residential or non-residential premises, both usable and visually attractive.

  • 3D rendering of the interior creates a picture that the client will like. It will include not just a digital copy of the environment (room) but will also be devoid of possible physical defects. That is, it will emphasize the strengths of the object.

This solution raises your chances of successful real estate sales or rental. Moreover, it increases the number of views because it literally attracts users with a smooth, clear, and neat appearance.

3D Architectural Interior Rendering for Architects and Designers

Architects and designers always keep in mind a perfect image of the future project. With the help of 3D visualization, they can depict the concept in a digital environment.

  • 3D rendering allows you to accurately transfer the idea of ​​the project to the image, experiment with it, change the layout, style of objects, color scheme, etc.

The resulting scene can be demonstrated to investors, developers, or potential clients. You get the possibility to monetize your idea with minimal costs for visualization or its variability (several concepts within the project).


3D Interior Design in Your Portfolio

Both beginners and professionals in architecture, design, and construction should keep their portfolios up-to-date. It is essential to demonstrate, if not cases, then at least the concepts of your ideas.

  • 3D visualization of real estate objects is a perfect way to show your expertise in a particular niche, i.e., design, planning, decoration, general stylistics, creativity, etc.

3D scenes made with professional rendering packages, such as Arnold, VRay, Corona, etc., look realistic and attractive. Therefore, they are warmly received by the public, regardless of whether they are posted: on DeviantArt, Behance, ArtStation, a freelance website, social networks, or elsewhere.

Interior Rendering for Production

Everyone has heard of IKEA and the AR system used to display objects in a room (on a smartphone display using a camera). But this is only one case of using 3D in the furniture sales niche.

  • Most leading companies that manufacture or design furniture use 3D visualization of interiors. It is necessary to check how each specific object can be used in one or another style of room decoration.

It does not seem like a huge preference, right? But in practice, it saves designers and manufacturers time and resources by testing concepts at almost no cost. Finally, you can offer your target audience perfectly balanced products which will fit any interior style.


Private Projects

The last section is about the personal use of 3D visualization of the interior. Many people love to make repairs in their houses or apartments. Sure, it is often made by involving contractors, but it is always the house owner who chooses the design.

  • Interior rendering allows you to convey the concept of the future project and visualize your own vision of the results of the repair of the room, its modernization, redevelopment, etc.

Considering the cost (it may start from $200), it is an excellent way to reduce expenses for work or restart the project (if it does not meet the customer’s expectations).


Let’s Summarize

3D images are used everywhere, covering many issues for businesses and consumers. With their help, you can test the concept at minimal cost, present the project to your investor, or use it for marketing purposes.

  • The real estate niche is the one where 3D rendering is vital. Exterior, interior, focus on planning, furniture, and style: all these are components of a strategy for the successful presentation of objects and their monetization.


For the effective implementation of 3D visualization projects, you will surely need the help of true experts. Contact a GENENSE manager, and we will implement your concept in the highest possible quality!



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