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The ever-changing approaches to computer-generated designs impress. In the 21st century, architects, project managers, builders, and other specialists have a plethora of tools to represent their concepts in the form of high-grade visuals. One of the win-win tactics to depict the interior, furniture, residential or commercial exterior, and other objects is 3D rendering.

Modern technologies offer new opportunities for using 3D in real estate. For instance, ArchiCAD is used to create digital models of objects, exteriors, etc., which are then combined with 360 visualizations.

Stunning Visualization in 7 Steps. Every task requires a unique approach to solving it, and architectural visualization is no exception. To create an impressive image (or animation, 3D tour, etc.), you will need:

According to Statista, the global market for visualization and 3D rendering software was valued at $1.63 billion in 2019. It is projected to reach $9.61 billion by 2030. Architects and interior designers utilize rendering capabilities for various purposes:

When seeking investments for a project or presenting a concept to a potential audience, 3D visualization proves invaluable. You’re not only able to craft highly detailed models with quality textures but also position them within interiors or various environments. Use these images to showcase to investors, partners, or specialists manufacturing the furniture.

If you are engaged in selling real estate (residential or industrial buildings; for rental or sale), you must effectively present the product to potential customers. It is crucial to pay special attention to interior decoration. This can be done in several ways:

Everything in the real world can be visualized. The more intriguing the concept, the more time and resources are invested in bringing such projects to life. This is especially true for exterior visualization, where marketing materials are often created for various purposes.

A photo will never generate the same level of interest from potential buyers as a 3D rendering of a property, let alone comprehensive 3D tours. It fails to capture the user’s attention, urging them to explore other digital tour platforms. Consequently, you risk losing even the most forward-thinking clients by relying solely on static 3D images for showcasing real estate.

Perhaps the biggest advantage of third-party assistance in visualizing architectural objects is the cost reduction of creating and processing three-dimensional images. The second key benefit is the professionalism of the project executors. They perform an entire cycle of modeling and visualization.