Creating a 3d product rotation and uploading it to your site: easy!

No one is arguing that facilitating superb online shopping experience is crucial to boost engagement and conversions. Ordinary product photos may no longer be sufficient to attract the buyer’s attention. Enter 3D product rotations, a captivating way to not only grab the user’s attention but also ensure that they receive informative and interaction-driven content about the products. 

These 3D rotations provide the customers with so much power they could torch the product from all sides, zoom in to see every intricate detail.

The importance of interactive product views

A customer is always at the center of any brand. Interaction and engagement being the core of a brand is something that consumers are always expecting. It is always clear that consumers will have a positive experience knowing that they do not need to travel all the way to the store or look at unappealing pictures of the product.

Also, the 3D rotations of products help customers fully grasp the size, shape, and surface detail of the product. A user may be concerned about the product purchased through the static images, but once they view the item in the three dimensions, their doubts can be put to rest. Such digital interactions are beneficial in customer experience and aid in sales increase via enhanced immersion. 

Tools and applications for 3d product rotation

Designing first-rate 3D product rotations requires a certain set of tools and applications that enable one to design, animate, and render their models. Luckily, a number of apps and websites are suitable for different levels and styles of design. Here is a summary of useful apps available: 

• Blender: Blender is an open-source 3D modeling software that is one of the most widely used and powerful applications for an interactive product view. Its functionality ranges from modeling, rendering, and animating objects making it superb for creating intricate 3D product rotations. The software is complex for budding users, but many tutorials are available online to help them get into it.

• Autodesk Maya: Maya is a powerful 3D modeling and rotating product animation software that has earned a reputation as one of the industry standards. It is widely used in TV and movie production due to its powerful features. Maya is often the best option for people looking to build highly detailed and intricate models. Nevertheless, it is rather expensive and as such is best for professional designers and companies with big budgets.

• SketchUp: SketchUp, on the other hand, is a great option for beginners interested in 3D modeling as its interface is intuitive and easy to understand meaning that one can quickly make 3D models. While its features are not as advanced as lens or Maya, it is still great for making important basic 3D models. Whether you need the free or paid versions is entirely dependent on what you plan on using it for.

• Tinkercad: An easier alternative to SketchUp, Tinkercad is an online application great for beginners. Creating 3D models in Tinkercad is simple, although it may lack the depth and adjustment capabilities that more sophisticated programs offer. That being said, Tinkercad can be a valuable tool to begin with for smaller items or when looking to prototype something quickly.

It is essential to understand that these tools are aimed at professionals, so if you lack knowledge, it is better to entrust this work to a reliable CGi studio: this way, you will save your time, money, and efforts.

The next step is to select the appropriate platform for a 3D product showcase. Here are some of the platforms that allow 3D product rotation and can assist in embedding these interactive models into your website:

• Sketchfab: Sketchfab is a well known platform for uploading, viewing, sharing, and selling 3D content. After you upload 3D models website, they can be easily embedded into your portal via an HTML iframe. Among many features, Sketchfab also supports GLTF, OBJ, FBX and several other formats, making it a go to option for 3D model display in interactive rotations.

• Three.js: If you are looking for a way to integrate product rotations into your website, this Javascript library specializing in 3D modeling creation within a web browser might be just what you need. 

Three.js has limitless customization – creating interactivity and engagement is as easy as simply drawing. One downside is that you need some knowledge about coding and website building, which is why it will be more beneficial for developers and users with advanced knowledge.

• 3D Viewer: If your technology works with Windows 10 or a newer version, the 3D Viewer app provides an option to view 3D models straight from your desktop. However, for the models to be shown on websites, you will have to rely on third-party tools like Three.js or Sketchfab.

Creating a 3D product rotation step by step

Producing a 3D product rotation is a multi-stage procedure broken down into different tasks that necessitate processing skills together with a sharp eye. 

• 3D design: To design the product, make use of one of the 3D modeling tools that were listed above. Start with basic geometric figures before constructing it into its final form, based on the intricacy of the product. This step is highly essential because the model must be as close to the actual product as possible to accurately portray the piece to the users.

• Rendering: After the model is ready, the next step will be to produce realistic images that will be utilized during the rotation of the product. These images need to be really stunning and incredible. 

And just like the previous step, select portions of the model, lighting as well as the shading styles. Do not forget to make the model as captivating and real as possible especially with the use of different lighting positions.

• Animation: To achieve the rotation effect, you will have to perform a rotating product animation to the item. This involves rotating the product over time using the software of your choice. 

You can either do the animation yourself, or if you’re too busy, there are a lot of 3D modeling software that offer free animations. The focus should be on performing the rotation in such a way that the users get a chance to engage with the product in a complete 360-degree view.

• Exporting: After completing the model, rendering, and animation, export the images using the GLB, OBJ, or FBX which is most compatible with the website. Take care of how large the files tend to become after consuming a lot of memory because it will cause the site to load slower. This will create a negative impact towards user experience. Making sure to compress the images to a reasonable amount will provide a remedy for this issue. 

• Embedding the model: After creating the model, the next step is to upload it on Sketchfab or embed 3D product online to the website using Three.js. When using an embedding platform, just get the HTML embed code given to you by the website and put it in the part of your code that is meant for it. 

You also have to make sure that the model is adaptable to both desktop and mobile users to make it look stylish.

How to upload and integrate the 3D rotation on a website

Uploading and integrating the 3D rotation on a website is another task that requires professionalism and knowledge. Web developers can do it quickly and effortlessly, while for an unprepared person it may take centuries and end with nothing.

To place a 3D item rotation on your website, professionals consider embedding the models using different methods. The steps may vary slightly depending on the system you are using, but here are some of the machine processes.

• Methods of embedding: After uploading the 3D model to a site such as Sketchfab, you will receive an embed code. This code enables you to embed the model on the wall of your website needlework. Therefore, copy the code and place it where you want the product 3D rotation to be on the product web page.

• Compatibility: Make sure the 3D model embedding platforms are compatible with the frameworks of your website. The majority of contemporary platforms for websites, such as WordPress, Shopify, and Squarespace, facilitate 3D embedding. However, if you are new to constructing the site from the skeleton, make sure that you are using the right web technologies, like WebGL or JavaScript, for the 3d model rendering to be functional.

• Testing: When it comes to checking, I would recommend first embedding the 3d model within the website and later testing it across different devices and browsers to see if it is working properly. It is paramount for the users to have this experience regardless of what device they are using, be it a desktop, tablet, or smartphone.

Benefits of 3D product rotation

What are the benefits? Here are the main ones:

• Better user experience: Interactive 3D rotations allow users to engage with the product in a meaningful way. They can rotate it, zoom in on specific details, and examine the product from all angles, providing a more comprehensive understanding of what they’re buying.

• Better online sales: Providing 3D views of your products can significantly increase conversion rates. When customers can see a product in action, they feel more confident in their purchase decisions. The ability to interact with the product online often results in fewer product returns and higher customer satisfaction.

• More certain: Customers tend to hesitate to buy products online because they can’t physically inspect them. 3D rotations eliminate this uncertainty by allowing them to explore the product thoroughly before making a purchase.

How we can help

Ready to take your product presentations to the next level? Order our services today and integrate stunning 3D product rotations on your website to boost engagement and sales!