Role of CGI in today’s design ecosystem

Computer-generated imagery has come in as a way to have a competitive edge in this technologically focused era. From market selling to product creation, businesses are disrupting the normal practices by using CGI in product design. 

To improve customer satisfaction to unprecedented levels, the use of CGI into a product enables companies to attain unmatched creativity, accuracy and productivity in their designs.

The impact of CGI on the product and the marketing content

CGI has only recently started to see wider adoption across product development and marketing as a whole. Developing functional virtual product prototypes and then physically testing products used to be a heavy investment both cash-wise and time-wise. However, Product modeling technologies and 3D rendering tools have changed the tides; they allow marketers to create convincing replica models of the actual products with ease; now, designers are able to quickly test and refine their designs without the need to create several prototypes as was the norm before that. 

Regarding CGI product marketing, CGI is able to produce animations and create videos with high levels of rendering content that older technologies could not. With appealing advertisements and a new level of a remote reality shopping experience, CGI enables companies to market their products in new and exciting ways that engage potential buyers and aid them in understanding how the offering works and the key attributes of the product.

Using CGI to design realistic product prototypes

CGI has enhanced product design by making it possible to make CG prototypes of various products and, at the same time, render accurate virtual models for the prototype. These prototypes serve as intermediates between design and production as they provide the following opportunities:

• Increased 3D product visualization: Designers are no longer limited to physical components, as they can imagine and refine various components of a product including texture, color, and various features.
• Efficiency: Fewer physical models need to be built, minimizing the time and resources spent in producing product prototypes.
• Time necessary changes: Design elements can be modified on an instantaneous basis14, which enables an entire set of design and concepts to be reviewed and selected.
• Simulation based virtual product testing: The inability to fix design mistakes is a very common issue. However, simulations help designers to test how a product would behave under various environments and conditions, therefore reducing risk in the later manufacturing stages.

For instance, sectors such as automobile vehicles and consumer electronics incorporate CGI into the design phase to improve efficiency. They make use of advanced product rendering programs to achieve a smooth transition from thinking to making a machine.

How CGI enhances product marketing

CGI is a powerful tool in man’s back; maybe it’s about online stores or advertisements. CGI marketing of the product will surely change how the business engages with customers. Its advantages are, among others:

• Advertising visualization with motion: Through the use of CGI product animation, marketers are able to create advertising animation that is appealing as it shows while using the product.

• Market-specific promotion: Since these are computer graphic images, brands can export promotional materials tailored to different markets, languages, and cultures.

• Showing the product virtually: Virtual product prototype allows customers to touch and turn the product in 3D, getting a better comprehension of it.

• Improving e-commerce stores: The enhanced 3D product visualization aids the customers in seeing different sides of products, enhancing the stores and thus increasing people’s willingness to purchase items.

For example, furniture retailers employ CGI in their platforms allowing users to AR imagine a piece of furniture in their house.

CGI’s role in improving customer experience

CGI not only assists designers and marketers, but it also drastically improves the experience of customers. It allows customers to choose confidently by providing them with virtual product trials and customization options. The main benefits include:

• Greater engagement: Customers get to «try» using CGI-powered tools, such as placing furniture in a 3D room or trying different lipstick shades on their own faces rather than having to physically use the product.
• Extensive range: Customers have the power to personalize products by choosing colors and materials and incorporating different features, all via an interface that is easy to use.
• Greater understanding: Customers can assess and understand the product more thoroughly with the help of attractive images, giving them interactive ideas along with the product, which will help them to make an informed decision when buying.
• Decreased return rates: Virtual testing and improved visual representations prevent people from being unhappy with the products, preventing large rates of returns and exchanges.

Wrapping up

There are multiple businesses including fashion, marketers, commercial properties and even electrical contractors who have invested/integrated CGI technology to better cater to their customers. Improving customer satisfaction and increasing the brands trust and loyalty virtual product testing has great importance: nobody can argue that.