How to Outsource 3D Rendering

According to BluentCAD, the architectural visualization market will be worth $5.72 billion by 2025, all because real estate companies follow trends and invest massively in digital content and related types of marketing.

Trend-setting technologies such as AR/VR have already become an integral part of the advertising strategy. They can immerse a target audience deeper into the quality simulated environment, demonstrating the benefits of the selected property.

However, for detailed visualization, a company needs technical experts and very powerful equipment, which affects the budget. To minimize the investment in technology, you can use 3d architectural rendering outsource services.


Benefits of Outsource 3D Rendering

Perhaps the biggest advantage of third-party assistance in visualizing architectural objects is the cost reduction of creating and processing three-dimensional images. The second key benefit is the professionalism of the project executors. They perform an entire cycle of modeling and visualization.

High-quality content is essential in marketing related to digital creatives. Building details, exterior and interior elements, the right geometry and textures: all this makes an impression on your target audience. That’s why you need to visualize projects professionally. At the same time, it’s better to keep the agency’s budget intact.

Instead of hiring artists and buying equipment, you can simply delegate the task of outsource 3d rendering to third-party companies like Genense.

Professional approach

What do you know about modeling, texturing, animation, compositing, and rendering? Probably enough to know that these are components of visualization. This knowledge is not enough to create scenes or even virtual environments to immerse potential real estate buyers in. You will need the help of outsourced experts for high-quality rendering and rendering of architectural objects.

Professional 3D artists and studios are different from amateurs in:

  • skills and experience;
  • tools used, which include programs such as:
    • 3Ds Max
    • ArchiCAD
    • Blender
    • My360
    • Cinema 4D
    • V-Ray
    • KeyShot
    • Arnold
  • an artistic view of the tasks;
  • availability of powerful hardware solutions;
  • a staff of performers;
  • multi-project potential

Together, this ensures fast and high-quality rendering tasks for architectural tours, individual presentations, or static scenes. Each project reflects the experience of hundreds of hours of building resources for commercial projects and the team’s portfolio.

Work flexibility

How many scenes can you visualize on your own at a time? And how much time will this process take? Even with sufficient modeling and rendering skills, without the proper equipment, the resource cost exceeds the profit.

Companies like Genense are exclusively engaged in the following:

  • modeling;
  • texturing;
  • compositing;
  • scene animation;
  • rendering.

Besides, the team includes several specialists in the same field, which allows us to distribute tasks.

This is also why render outsourcing is ideal for architectural visualization projects. The specialists independently determine the current tasks and focus on solving them. You, as the client, only have to evaluate the work and adjust the designs.

If you work with a contractor permanently, you can plan the content production and trust your partner to implement it step by step.


Order Fulfillment Cost

Have you ever wondered how much 3D visualization packages cost? What are the prices of professional graphics processing equipment these days? Such an investment can devastate a company’s budget that does not make money from 3D. 

On the contrary, the visualization teams make money by processing graphics. Therefore, their technical and technological solutions are kept up-to-date. This, in turn, allows the experts to perform many profile tasks faster and better. 

Why pay more when outsourcing your 3D models or entire projects is more profitable?

Quality of visualization

Potential clients will not appreciate low-quality models, effects, and incorrect light in 3D renderings. The final image’s quality triggers the user to order a real property tour. If the project is poorly executed, it will remain on the website and will not be in demand by the target audience. 

This is yet another reason to delegate visualization tasks to outsourced experts. The Genense team, for example, applies its expertise by combining it with advanced graphics processing techniques and top-notch tools. Altogether, this yields quality results; you can see them in a portfolio

Composing scenes

As in traditional photography, the right angle, emphasis on details, and light sources influence the overall impression of what you see. But the difference is that in 3D, the immersive effect is achieved mechanically, that is, by shaping scenes and adjusting post-processing. It’s not enough to simply model an object, place it in the center of the frame, and run the renderer. 

Outsource rendering in companies like Genense is a comprehensive approach to composing scenes, adjusting lighting, and properly positioning objects. By delegating the project to professionals, you get a high-quality image (or video sequence) with a competent visualization of all the scene details. 


How to Outsource 3D Renderings and What to Look Out For

First, you need to pay attention to the key characteristics of the contractors performing the visualization tasks. These include:

  • the team’s experience in your industry;
  • skill levels of specialists;
  • software and methods of graphics processing;
  • rate system;
  • portfolio;
  • client feedback;
  • possibilities of batch processing of models and scenes;
  • the number of professionals in the company;
  • the average rendering time of the project.

After studying the information about the team, you will understand whether it is suitable for you to work with it. What exactly should you look for when researching the company? Let’s find out.

Tariff scale

As with other services, the cost of 3D rendering is estimated either by the time spent or by the size of the project. Since full visualization requires skills and technical means, its price can be quite high, especially for complex scenes with a detailed set of the environment, Ray Tracing, and textures.

Is it expensive? Absolutely. But it is much cheaper than learning the skill from scratch, buying software, and spending time on visualization.

Used software

It seems that nothing is free, but not in the 3D industry. There are solutions like Blender that do not require a subscription or purchase. But they do not fully cover the rendering needs of 3D studios.

Usually, for advanced tasks, either profile software or well-known 3D packages are used. For example:

  • ArchiCAD
  • Revit
  • Cedreo
  • 3D Studio Max
  • V-Ray
  • Arnold
  • Solidworks

These solutions charge a fee, but in return, they offer enhanced functionality for working with geometry and textures and adjusting rendering scenes. The studios that use these tools are the ones that can provide your project with high-quality rendering.

Team experience in your industry

The 3D industry will reach a value of $20 billion by 2030, all because object, architectural, and other visualizations are becoming in demand in all fields. They are used for engineering, design, and printing. But, as a rule, experts in one field rarely handle uncharacteristic tasks.

This is why you need specialized artists to work on architectural projects. For example, Genense experts combine classic modeling and visualization techniques with CGI expertise, achieving realistic environments. This approach ensures a high level of detail in the scenes and engages potential customers, encouraging them to take targeted action.

Project completion time

High-quality, fast, and cheap are incompatible concepts. This is especially true for the 3D industry. Each scene requires individual adjustment, working with perspective, materials, reflections, shadows, caustics, and many other parameters. Because of this, the rendering process can last from a couple of hours to several days. 

When choosing a contractor, pay attention to their portfolio and the specified deadlines. Determine the urgency of the task and start from there. Plan your projects well and delegate the entire road map to the contractor.

Feedback from satisfied customers

The best indicator of a 3D studio’s professionalism is reviews of its work. Portals such as G2, Trustpilot, GoodFirms, and DesingRush publish reviews on projects and the quality of companies’ work. Spare some time and browse through them. This will give you an idea of the skills and experience of the company you will delegate the project to. 

You can also find a section with reviews on the pages of the studio’s website, as well as a portfolio showing the skills of the experts. If you like the work and the reviews, contact the company representatives and order the project. They work not only for income but also for reputation. They will provide the best possible quality for your visualizations.

When to Outsource Your 3D Models 

As an experienced entrepreneur working in the real estate industry, you understand that time is money. So instead of spending it on your own digging into the nuances of 3D visualization, you can simply delegate the project to industry experts like Genense.

Invest in quality graphics implementation for your business and gain profitability by attracting customers and increasing sales. Leave it to Genense specialists to solve real estate visualization tasks and focus on your core business processes.

Do not hesitate to contact the company manager to discuss the project.



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