Photorealistic Renderings for Architects

GENENSE offers Rendering services to industrial designers, architects, entrepreneurs, and other building professionals who need to show their projects to customers or public bodies even before the actual implementation.

Designers for centuries have had someone help them draw perspective (three-dimensional drawings)  and build wooden models… today it is still done, but now they can use computers to draw, make models 3D and finally «photograph» them with rendering; the next step allowed today by the technology of recent years is 3D printing of designed models, augmented reality and virtual reality for better use. Software today helps us visualize and see better.


Photorealistic Renderings for Architects. What is 3D Rendering for?

Here are some of the most common uses of Digital and realistic reconstruction of a product or project to verify its function and appearance. Photo-insertion of products reconstructed in 3D in real photographs and videos to verify their integration with the external environment.Using the 3D model or design in animations that illustrate details of the product or design otherwise impossible to show through traditional photography.

Autonomous representations of the product or project through interactive environments such as panoramic 3D images allow the customer to move 360° within the project on online platforms.

Communicate the Project

But what is the meaning of rendering? Renderings are images generated by software that, by interpreting the mathematics of three-dimensional scenes, can produce virtual representations similar to photographs. The main problem is that even insiders confuse the processes of a project carried out with a 3D Cad  with the images obtained by a software equipped with an engine for calculating renders.

Another fundamental advantage of three-dimensional modeling software is that it is possible to view the project model both from the outside and from the inside. Space, a fundamental component of design, even if virtual, becomes usable and controllable in the design phase.

The architectural rendering is just the tip of the iceberg of a much more complex system. If, on the other hand, we only consider the rendered images, it is necessary to make a dutiful distinction: photorealistic renderings for their own sake are not fundamental in the design process but become so when I have to communicate the project outside the studio, when it is decisive to communicate the my «thought» also to non-experts.


Photorealistic Rendering

Today’s world now thinks only in images: the effort required to read a text, let alone a plan or an architectural section, is infinitely greater than what is necessary to appreciate an image. With 3D renderings, it is possible to provide the client with a very precise idea of the materials, the furnishings used, the natural light that will enter our building, the accessories and complements, or simply the correct positioning of the lighting fixtures.

At this point, it is legitimate to discuss which type of render project can be useful for communicating the project: as mentioned, there are photorealistic renders, volumetric renders, or, for example, artistic renders that play a lot on post-production with photo editing software.

Every architecture firm, for example, has its own particular representation technique which defines not so much the quality of the 3D render produced as its emotional specificity.

In interior design, photorealistic rendering is a fundamental tool when there is a need to quickly show multiple options in the choice of possible finishes: for example, different essences of the parquet used for an environment can be compared on the same table. This is possible because the real textures of the materials assumed for the floors will be used within the project. 

The customer can see what happens or will happen in each phase of a renovation with a rendering sequence or a 3D animation. Rendering allows you to check in real-time, already in the design phase, the space occupied by the various components of the furniture.

Thus allowing the necessary variations to achieve a desired result even before the purchase of the furniture.

Learn more about 3D furniture rendering services here.


What are the Benefits of Renderings?

Possibility to modify the 3D model of the product or project infinitely and quickly, often with immediate feedback. Reuse of renderings and animation on advertising campaigns and presentation of the project on different media.

The economy in terms of choosing the angle of the shot, position, and quality of the lights, and colors of the product as well as the possibility of quickly creating and modifying a photographic set compared to a real one; an optimal situation in the creation of catalogs of design products. Better interaction with the customer in presenting the advantages of the product or project by exploiting the possibility of communicating not only with static images but also with videos, 360° images, and showreels. Graphic representations of different types combined with rendering to simplify the explanation of the product or project.

Surprise the customer more effectively by providing an innovative service of effect that excites through a high-quality photo-realistic representation or even better with 3D animations, which are nothing more than rendering sequences. Compared to a two-dimensional representation, a rendering allows you to better appreciate the construction, restoration, restructuring, and redevelopment interventions.

Project execution time: 2 weeks.

Approximate price starts from 500 USD.


Rendering for Industrial Design Manufacturers

It is important to use professional 3D renderings for the presentation of a design product long before it is realized.

Today an engineer increasingly uses photorealistic architectural rendering views of the products in progress, he does it several times during their evolution, and this allows him to speed up the approval during the conceptual phase, thus identifying problems quickly during the concept itself and selling a working product first.

The renderings many times an inexperienced eye confuses them with reality, they look like beautiful photographs taken by professionals with expensive equipment.

Instead, most of the time those photos are not real at all, but computer-generated photorealistic renderings and the products depicted do not yet exist in the real world.

Yes, because photorealistic renderings are often used to understand if a product works and is attractive to the public; just put them, for example, on social media and accept pre-orders.


Photorealistic Architectural Visualisation

Using 3D modeling and high-quality renderings helps present an interior well before the space has been built. Realistic architectural rendering makes it possible to verify, already in the design phase and in a very short time, the space occupied by the various components of the furniture and  lighting.

You may find the examples of 3D interior visualizationhere.


The Advantages of 3D Rendering

So let’s see the advantages of this technology: 3D rendering – if we imagine it in the daily life of a company – can greatly facilitate the work processes of the entire team. I’ll give you an example: a company that produces bathroom furniture, that designs, produces and sponsors its products internally can speed up its industrial process thanks to this technology and I’ll explain why. The developed render will need to be modified according to the target department. In the case of the marketing office, it will be perfected with lights and post-production to make the image photorealistic and emotional to adapt the image to communication such as catalogs, websites, video tutorials, advertising pages, etc. 

You may find the examples of 3D furniture visualization here.


3D rendering can satisfy our imagination by giving us the possibility to create anything  we can imagine for our clients.

Creating communication-based on creativity and imagination gives you the advantage of being more competitive than those who still do not exploit the reality of 3D rendering, so book the service with us.



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