Visual stories that sell: The potential of animation

In today’s world, people rarely read — they prefer original content that grabs attention and holds it, even if just for a moment. That’s where animation comes in. It combines visual storytelling, design, voice-over, and motion graphics to clearly convey your message and guide viewers toward action. Compared to traditional video campaigns, explainer videos offer a more cost-effective and efficient solution.

Whether you need to explain how your product works, highlight key benefits, or address specific customer pain points — animated videos help simplify complex ideas and present them in an engaging and memorable way.

Animated explainer video

What is an explainer video?

An explainer video is an easy-to-understand animated video whose main purpose is to present complex ideas in a clear and simple way. These videos typically range from 30 seconds to 2 minutes. The biggest benefit of this format is its ability to describe products and services in a way that resonates with your audience’s pain points.

Such videos can help attract new customers, increase engagement, and reduce bounce rates. Moreover, they’re a great tool for building brand awareness and boosting conversion rates.

Why does this format work?

Animation, design, movement, professional voice-over, and compelling storytelling — all these elements immerse your audience in a world of solutions and easy steps. If you want to persuade your customer to try your product or service, this is your go-to option.

Need to show how and why your brand exists? Rest assured — animated explainer videos will help you address the core challenges and communicate them effectively.

2D animated video

What is 2D animation?

A 2D animated video is a type of video created using two-dimensional moving images in a digital environment.
A professionally made 2D animation video can leave a lasting impression on viewers simply because it explains the services you offer in a relatable way. It’s an effective format for clearly illustrating your business model in a way that’s engaging and easy to understand.

Why does it work?

Experienced 2D content creators know what it takes to make a video that works. They bring fresh, creative ideas to the table, making brand promotion smarter and more impactful.
Main characters in 2D animation can range from simple geometric shapes to lifelike figures. A 2D explainer video is a great choice for companies aiming to increase brand awareness and improve conversions. The simpler and clearer the visuals, the easier it is for viewers to grasp the main idea.

In the end, 2D animation can be one of the most powerful marketing tools for your business.

3D animated video

What is 3D animation?

3D animation is a powerful business tool. The human brain processes visual information 60,000 times faster than text, making video a far more effective retention medium. Because of this, business owners who use visual content in their marketing campaigns achieve significantly higher engagement and retention rates — which leads to increased conversions and sales. It’s a great opportunity for startups to showcase their credibility and promote high-quality products.

3D animation is highly effective for nearly any marketing campaign. It gives companies the ability to explain their products and services in virtually unlimited ways. With professional 3D animation, your business can achieve outstanding results.

Why does it work?

We live in an era of limitless possibilities. The information age has redefined how we communicate. 3D animation brings images to life, adding depth and excitement to your message.

One of the greatest advantages of 3D animation is that it works across various online platforms. Millions of internet users visit social media and other platforms every day — giving you the opportunity to present your brand to a wide audience of potential clients.

Creativity in action: some examples of animated cartoons

«Davy and friends» animated cartoon

«Davy and Friends» is one of the most exciting projects that were created by Darvideo studio. Their task was to create a series of six animated videos, each lasting 90 seconds, to support the release of a children’s book. The main character is a bright and curious parrot named Davy, who, together with his friends, embarks on thrilling adventures in the jungle.

The animation was meant not only to bring the characters to life but also to engage young viewers, inspiring them to move from watching the videos to reading the book. The Darvideo team carefully worked on the animals’ movements, combining their natural behavior with fairy-tale elements to make the story even more captivating.

The result exceeded all expectations: the videos became part of the book’s promotional campaign and helped attract more attention during presentations in New York. They also selected professional voice actors who gave the characters distinctive voices. Thanks to the animation’s popularity, the client even released a series of plush toys based on the book. Davy and Friends became a great example of how a creative approach and attention to detail can turn a book trailer into a full-fledged part of the story.

«Solve your tax problems»

This is an animated video about taxes that helped a client win a contest. At first glance, the topic may seem dry, but through the art of animation, we managed to make it engaging and emotional. The video is based on the real-life story of Carlos Samaniego, who faced tax difficulties after returning from war. He nearly lost his home but eventually found a way to resolve the issue and decided to help others in similar situations. Darvideo’s client, Jeff Dolan, wanted to tell this story in the format of an animated mini-movie, and we eagerly took on the project.

The project lasted six months, during which they refined the script, selected voice actors, and created a visual environment that accurately reflected the real life of the main character. The completed three-minute video became not only a great way to present a serious topic in an accessible and engaging manner but also brought our client victory in the contest for the best tax story. The video gained thousands of views and likes on YouTube, proving that animation is a powerful tool for telling important stories.

Conclusion

Animation is not just visual content — it’s a powerful marketing tool that helps companies communicate simply and effectively. Through a mix of creative design, narration, and voice-over, animated videos make it easy to convey complex ideas, highlight product benefits, and drive conversions. Whether in 2D or 3D format, animation can make your brand memorable and inspire your audience to take action. If you have any questions, don’t hesitate to reach out. Our professional 3D visualisation studio is ready to help you in no time.