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An AI hand and a human hand reach out to each other against the background of the name AI, image by GENENSE
TOP 5 AI for Working with Video

Video content dominates the digital landscape. Whether you’re a YouTuber, marketer, educator, or business owner, creating professional-quality videos has become essential. Yet traditional video production remains time-consuming, expensive, and technically demanding. Enter AI video generators—tools that transform the entire production process. What once required cameras, actors, editors, and weeks of work now takes minutes. These […]

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A woman and two humanoid AI robots look at a modern metropolis, image by GENENSE
TOP 5 AI Tools for Working with Images

Image creation has shifted dramatically. What once required years of design training, expensive software licenses, and hours of manual work now happens in seconds through AI image generator technology. These tools have moved beyond novelty status—they’re reshaping how businesses create marketing materials, how designers prototype concepts, and how individuals bring visual ideas to life. The […]

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3D visualization of the interior of a modern restaurant with soft chairs, long tables and panoramic windows, image by GENENSE
How Precise 3D Renderings Reduce Costly Mistakes in Commercial Interiors

Commercial interior projects often move quickly, involve multiple stakeholders, and rely on drawings that leave room for ambiguities. Even small flaws in early design renderings can trigger expensive revisions once construction starts. Modern visual workflows significantly reduce these risks. Accurate digital previews reveal structural constraints, hidden clashes, and material behaviour long before a contractor steps […]

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A woman and two humanoid AI robots look at a modern metropolis, image by GENENSE
Why AI can’t replace exterior visualization made by human

A neural network can analyze millions of elements and produce a new result based on analysis and data on the rules of composition (golden ratio, tonality, playability), color…

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home exterior design app
The best exterior home design software for free and paid use in 2025

When it comes to designing exteriors, utmost precision and advanced features are prerequisites for architects. These house exterior design software options are completely free and offer professional-grade features at no cost:

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6 New Technology In Architecture Every Architect Must Know In

We’ll look at six absolutely brilliant technologies in architecture that are rapidly changing the world around us and help architects do their jobs consistently and reliably and improve how they do it.

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The best laptops for graphic design in 2026 recommended by experts

To make you work quickly and efficiently, we are ready to dive into the magical design world with you and pick the best laptop for graphic designers.
Believe it or not, good notebooks aren’t limited to Apple devices. You are offered many exciting options, from Asus to Razor, that vary in price.

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Why You Need Commercial Project Rendering

According to Statista, the global market for visualization and 3D rendering software was valued at $1.63 billion in 2019. It is projected to reach $9.61 billion by 2030. Architects and interior designers utilize rendering capabilities for various purposes:

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3d furniture visualization
Furniture Industry with the 3D Product Visualization

When seeking investments for a project or presenting a concept to a potential audience, 3D visualization proves invaluable. You’re not only able to craft highly detailed models with quality textures but also position them within interiors or various environments. Use these images to showcase to investors, partners, or specialists manufacturing the furniture.

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Virtual Tours vs. Static Renderings

A photo will never generate the same level of interest from potential buyers as a 3D rendering of a property, let alone comprehensive 3D tours. It fails to capture the user’s attention, urging them to explore other digital tour platforms. Consequently, you risk losing even the most forward-thinking clients by relying solely on static 3D images for showcasing real estate.

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How to Outsource 3D Rendering

Perhaps the biggest advantage of third-party assistance in visualizing architectural objects is the cost reduction of creating and processing three-dimensional images. The second key benefit is the professionalism of the project executors. They perform an entire cycle of modeling and visualization.

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exterior architectural rendering
Visual architectural marketing videos: a trend in the world of construction at the peak of popularity

According to Market Watch, the architectural visualization and 3D rendering market will reach $5.72 billion by 2025. Compared to 2016, this is a more than 500% growth. Analysts point out that a key driver of demand growth is the need for digital marketing tools, high-definition 3D visualization, and striving to close tasks quickly and meet tight budgets. Today, the best solutions in the digital market are user-friendly interfaces, innovative detailed renderings, and the realism of architectural videos. But why is this trend conquering the industry, and how to apply it to your business?

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