TOP 10 tools to promote your artworks on the Internet

We completely agree that an artist’s presence on the Internet is a necessity in the current world. It is an incredible means to expose skills, reach more people, and even trade art. Unlike physical galleries or exhibits, the use of the Internet (for example, online galleries for artists) affords one a boundless reach and a level of accessibility that is unprecedented. More so, turning their artwork into a global enterprise and interacting with fans and buyers across the globe becomes easy for artists when they start advertising their work on the internet.

An actor, a designer or artist is no longer limited to just being visible due to having a strong residential presence virtually. Artists, for instance, can utilize social media as a tool to reach and communicate with prospective clients and fans, receive their input, and create a personal brand that combines perfectly with their work. Such a form of involvement is specific to the virtual world and opens doors that, in most cases, are not available through orthodox avenues.

For those who have been in art for a while or those who have just started, harnessing the right tools can help in online and other forms of success. Different art promotion tools, be it social media or specialized websites, play a different but complementary role in ensuring that the clients and fans of one’s art can gain easy access to their creativity. So, how to promote my artwork online?

Social network sites for creators 

As social media continues to develop, it has turned out to be the perfect tool for an artist to promote their work, find supporters, and build a brand. The leaders in this space include Instagram, Pinterest, and Behance, with each having distinct benefits for creative professionals, no matter what you are engaged in, be it fashion, design, modeling, etc.: 

• Instagram: It comes as no surprise for many that an app as visual-centric as Instagram is widely used by artists. Being able to use Stories, Reels, and posts to highlight products, make promotional material, and show off new artworks makes it easier for buyers to find the artist. The app’s hashtags and location tagging make it also easier to be included in the specific art niche communities.

• Pinterest: This visual discovery engine enables artists to put boards together curating the style and inspiration that drives their work. It has great potential of generating traffic toward the artist’s portfolio or through a shop with smart pinning and descriptions.

• Behance: Developed and designed for creative practitioners, Behance allows the creative to present portfolios in a skilled manner suited for business. It is a platform where potential clients, collaborators, or employers seek out the talent, therefore helping further the career of the artist.

Merketing tools for email marketing as an artist

We believe email marketing has great potential when building an active audience. Newsletters sent out to email subscribers are a great way to remind them of previous works, announce new collections and provide them with exclusive content. In order to easily send out such email campaigns and monitor their results, many artists use the best marketing tools for artists such as Mailchimp, ConvertKit, or Constant Contact.

For an email marketing campaign to be successful: 

• Start an email database: Begin by asking followers on your social media and website visitors, as well as people you meet at events to give you their email addresses.

• Add substance and value: Add content that informs your subscribers on upcoming events or offerings, as well as discounts for them.

• Stay organized: Send out newsletters from time to time so that your followers are aware of your newsletters, without bombarding their mailbox.

Marketing and promotion through emails will empower artists to build better videos by targeting audiences interested in a particular type of video.

Websites and online galleries

Artists that are willing to sell art online can do it easily with selling platforms and galleries that will expand the audience to different parts of the world. Etsy, Saatchi Art, and Shopify include distinct art marketing tools that are meant for specific needs.

• Etsy: If you are an artist who fabricates custom and handmade art pieces, this is certainly the best platform for you as it allows for an easy setup of an online store while bringing you millions of people who are looking for unique art pieces.

• Saatchi Art: The gallery connects artists with collectors while allowing them to focus solely on creation by managing shipping and reverse logistics. As a result, Saatchi makes their life easier as well.

• Shopify: Artists can set up their personal brand with customizable ecommerce tools offered by Shopify. Quite suitable for individuals who want to run their own concept of store and sales.

This way, every platform has its own advantages which let the artists move to the one that best suits their objectives, whether it is selling limited edition prints, original pieces or logics of a full-service website.

If you want to give your art a boost, contact us: we know how to do it right.