Furniture Industry with the 3D Product Visualization

When promoting products online or showcasing portfolios and personal projects, high-quality 3D visualization is essential. This applies to various sectors, such as furniture, decor, appliances, etc.

  • According to Globe Newswire, the field of 3D Imaging reached a value of $32.8 billion in 2022. Analysts predict this segment will expand to $172.5 billion by 2032, with a CAGR of 18.3%.

Marketing, investor presentations, and design testing are just a few areas where 3D comes into play.

The experts at GENENSE have put together material explaining the intricacies of making furniture in 3D. This encompasses both individual item modeling and composing statistical or animated scenes.

Furniture Rendering: A Set of Process for High-Quality Visuals

Similar to any responsible job, 3D development involves a series of operations:

  • Analyzing input data (drawings, concept art, samples, photographs, physical models).
  • Modeling (working with specialized software to create a physically accurate 3D model).
  • Texturing (creating a UV map of the object, generating textures manually or procedurally).
  • Scene setup (adding background, lighting, adjusting smoothing, etc.).
  • Rendering (using specialized software with scene settings and multiple angles for visualization).

Ultimately, the results can range from surreal to photorealistic, depending on the project’s requirements.

Researching Product Picture Ideas

The order and its specifics are analyzed before embarking on object development and furniture 3D rendering. This involves reviewing drawings, conceptual images, or even physical test samples. 

This step ensures the expert can replicate furniture in a detailed and realistic 3D environment. It also involves proper visualization, such as creating textures, lighting, and spatial arrangement (if it’s an interior project).

3D Modelling Service: Geometry, UV Mapping, Texturing

The next stage is purely technical. A three-dimensional model of the object is created using vertices, edges, and polygons (or occasionally sculpting). The process may vary slightly depending on the software the professional uses. However, the principles and techniques remain consistent across all 3D modeling packages.

UV unwrapping (projecting the 3D object onto a 2D plane) is done and baked for the nearly finished Low-Poly model. Details or smoothing can be added as necessary. 

At the end of the process, a texture is created based on the obtained scheme. The larger the texture map, the more details can be realized (e.g., wood grain, skin pores, fabric patterns).


3D Product Visualization: Scene Setup, Lighting, Effects

The scene needs to be prepared once the model is ready and textures are created and adjusted. There are several types of environments for 3D furniture renders, such as:

  • Clean background (used for product pages or 360º presentations).
  • Interior (to assess how the object fits into a specific setting or interior design style).
  • Emphasis (highlighting the furniture with high-quality textures and focusing on specific details).

Depending on the project type, lighting is adjusted (for the object or the entire scene) to create a photorealistic final image.

Product Rendering: Batch Processing Prepared Compositions

Multiple angles or even a 360º presentation of an object are typically used. Therefore, manual frame-by-frame rendering is not practical for large-scale projects.

To streamline the process, batch rendering of numerous composed and adjusted scenes is employed. This ensures timely project delivery and allows for early detection and correction of minor issues.

Delivering the 3D Furniture Project

Ultimately, the client receives digital content that aligns with the project’s goals and requirements. Images (as well as animations or videos) can be immediately used for their intended purposes: displayed on a store website, added to a portfolio, showcased to investors, and more.

By the way, you can use object rendering for a wide range of purposes.


Addressing the Needs Covered by 3D Rendering Furniture 

Every niche has its applications; the same goes for visualizing furniture in 3D format. The resulting images can be utilized for:

  • Designing new models for manufacturing.
  • Advertising purposes.
  • Concept and style validation.
  • Sharing on blogs, portfolios, and other platforms.
  • Enhancing product pages on online stores.
  • Creating 360º views of objects and scenes.
  • Making virtual tours.
  • Catering to highly detailed and scalable resources.
  • Visualizing both exteriors and interiors.
  • Personal learning and other specific needs.


Let’s dive into a few typical use cases for employing 3D furniture images.

Project Presentations with Interior Furniture Rendering

When seeking investments for a project or presenting a concept to a potential audience, 3D visualization proves invaluable.

  • You’re not only able to craft highly detailed models with quality textures but also position them within interiors or various environments. Use these images to showcase to investors, partners, or specialists manufacturing the furniture.

This approach allows you to convey your idea effectively, facilitating a seamless transition to mass production with minimal costs.

Using Furniture for Architectural Renderings in the Portfolio

Artists, designers, architects, and engineers are professions where a portfolio is indispensable.

  • Visualizing furniture (or other objects) within an interior (or on a clean backdrop) provides your portfolio’s necessary array of images. You can use these images to captivate potential clients, showcase completed projects, or simply exhibit your work on platforms like DeviantArt, ArtStation or Behance.

This approach elevates your standing as a professional among your audience, competitors, and potential employers.

3D Furniture Visualization for Marketing Purposes

Advertising propels sales, and quality ads drive brand development. It’s 3D visualization that can help your company amplify product orders, such as for furniture.

  • With photorealistic rendering, high-quality models boasting accurate geometry and textures can present vibrant and captivating depictions of items and interiors. These visuals become beacons that attract potential clients.

In a month, you’ll likely witness a surge in sales compared to previous cycles, thanks to the compelling impact of these visuals.

3D Product Rendering for Personal Needs

Learning, trial projects, or planning renovations – visualization aids in preparing projects for various requirements.

  • By selecting or designing furniture models, you can place objects within interiors and ensure they complement current or future design styles.

In reality, the scope of 3D use extends beyond just furniture, interiors, or exteriors. This is just a prime example of the remarkable effectiveness of this technology.



Of course, you can undertake a project on your own using free software like Blender or 3DsMax. However, consider how much time and effort that might consume. Delegating its development to industry professionals is far more effective and advantageous.

With the 3D furniture render service from the GENENSE team, all you need to do is describe the concept. We’ll handle all the rest of the work. Get in touch with a company manager today and kickstart the project’s realization!



Leave a Message

Send a request

    The field is required The field is required
    The field is required
    The field is required
    We use cookies to provide the best site experience. Privacy Policy